Bacardi Untameables

BACARDÍ Meet the Untameables is part of the global campaign BACARDÍ Untameable. It celebrates the rum’s irrepressible spirit. These series of photos shows Oui Buddha Bless, one of our five honourable guests. A successful Thai rapper/ song writer with a dark past, whose passion is to write songs according to the Buddhist ethics.
My role is to put the exhibition together, go through his existing lyrics, edit, create artworks and supervising the production. This is divided into three sections, Oui’s corrupt past, his life’s turning point, and his Buddhist world view.