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Rebecca Stephens

Rebecca Stephens

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Back in blue

My aim was to make the Post Office a more community based brand again and bring it out of it's corporate and lifeless identity it has grown into. As well as this, I wanted to emphasis how it's a British brand, by bringing in elements of blue and keeping the original royal red.

By using British dialect across the country, I wanted to give it a more approachable feel, as well as reminding people it's a brand that is based on communication - from talking with customers to delivering pieces of communication such as letters.

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