Back-Roads Early Bird Campaign
To encourage the audience to visit the Back-Roads touring website to book a discounted trip
Brief: To encourage individuals to visit the Back-Roads website to make the most of the companies first early bird campaign of the year. The videos must show the companies brand values: Leisurely paced activities, culinary discovers, picturesque back roads, and authentic experiences. While reaching the target audience which is individuals and couples who are middle-aged or older, with a steady income, and a passion to travel.
Solution: A range of video outputs ranging from various sizes, orientations, and durations. Each video contains footage that highlights the products the company offers while making sure to incorporate every brand value. The video's displayed the early bird lock up with the first few days. This lockup was used across various advertising assets such as web banners, printed flyers, and EDMs. The choice of music is both upbeat and relaxing providing a suitable soundtrack for the target audience. While each clip has been carefully selected to show key photography that has been used throughout the site.
The video's that were created were used across both organic and paid social media: such as Instagram stories and Facebook ads. The results of the campaign were an increase in company revenue, increased social media presence and increases overall brand awareness.
