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BAFTA Film & TV Awards campaign 2014

An immersive above the line campaign that amped up anticipation for Britain's most glamorous awards show.

Britain's biggest film and TV awards need to bring a bigger audience into its world: how could it build anticipation for BAFTA night and cinema itself?

We created a "cinemmersive" above-the-line campaign designed to make audiences feel the transporting power of BAFTA - and film - to absorb us in a world that's bigger than life.

By placing people within the frame of our campaign, we helped BAFTA make audiences feel like they could be part of the biggest night in British screen entertainment.

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