Balance | Promotional Video Creation

A video made for 'Balance' - an internal start-up at PwC aiming to change work culture at big corporations. This video was created with the small team at start-up to promote their aims and app they were creating. The concept for the video was created during a creative workshop I led with the start-up, delving into what Balance really was, its goals and how we could best represent this to an audience. I then created a storyboard and script with the team and shot the video soon after. I created several edits tailored to various audiences - one specifically for employees at PwC (where it was being launched) and another to pitch to different potential companies and clients.