Concepts of creativity were challenged throughout a series of lectures based on shape, texture and colour. A product was then to be placed in a medium that would incorporate these three elements with the aim of communicating a clear brand message.
Stop motion was chosen as a medium to communicate the chosen Balenciaga product. The film created for Balenciaga’s Instagram account challenges the heritage aspect of the brand with a more contemporary approach, and aims to connect with a younger, tech savvy audience. The film was proposed as part of a series of stop motion films in order to promote a broad selection of products in an interactive way.
The use of Stop Motion aimed to:
-Launch the product
-Communicate the brand story
-Grab the attention of the audience
-Enlarge consumer engagement
Including film as part of the brand’s social media marketing strategy will help push the brand forward into the 21st century, keeping in mind that digital is key.