Balestra Roma – Prêt-à-porter collection

Renato Balestra, Rome (IT) [ 2015 ›› 2016 ] One of the top Italian brands with family ownership. Synonymous of Italian Haute Couture, today Balestra’s atelier produces thirty different lines ranging from haute couture, prêt-à-porter for man and woman, accessories and cosmetics. Project: Balestra Roma Brand Identity Main responsibilities and activities I was in charge of: – Brand strategy: analysis about the positioning of the collection: Balestra Roma, the new prêt-à-porter line designed by Renato Balestra. – Art direction: responsible for directing the creative process, from the concept development to the execution of the visual brand identity. – Visual brand identity: logo design, typographic treatment, color palette, brand image language, basic stationary, packaging and labelling (paper, materials, printing techniques), brand manual.