Join The–Dots

Ballantine's Loud Blue

Ballantine’s Loud Blue was a algorithim that turned photos into music. It took metadata (colours, faces, landscapes) and transformed it into unique, 20 second music samples. Users took a photo, tagged it #loudblue and shared, then received their track back.
The "how to" film (above) gave the agorithm a flashy charcater. We made this for the inaguural Brazilian launch, in partnership with Felguk, who programmed the first itteration of Loud Blue with their samples (so everyone got their own soundbite of Felguk when they played with it).
Felguk then resampled all the photo music into the first Loud Blue anthem for Brazil. We featured all the image used in the music video (below).

Credits

L.A. Ronayne

  • Message

Join our Pro Plan to message L.A.

You can only message people who are following you. If you’d like to message this person, simply join our Recruiter Pro Plan.

FollowUnfollow
  • Creative Director
  •  

Project Tags

  • Innovation
  • Music
  • Party
  • Social
  • Internet Culture

Share your new project