Balmain FW22 by Prince Gyasi shot in Ghana

  • Gabriel Popoff

To tell the story of the #BALMAINFW22 collection, Balmain tapped visual artist Prince Gyasi for an electric reinterpretation of Antoine de Saint-Exupéry’s “Le Petit Prince”. A natural continuation after March’s Fall-Winter 2022 runway presentation – which featured quotes and inspirations from the book at the heart of the collection. Yet Gyasi’s modern interpretation pulls us away from Saint-Exupéry’s familiar watercolors: the artist opts for vibrant recreations of the story’s familiar symbols set in his hometown of Accra, Ghana, helping us to see enduring truths about acceptance, strength, and discovery with fresh eyes.

Shot in Ghana. BALMAIN FW22.

Artist : Prince Gyasi
Videographer & edit : Gabriel Popoff
Creative direction : Michail Papadogkonas
Male talent : Marial Akech
Female talent : Abena Dufie
Child talent : Thomas Lamptey, Charles Kojo, Mohammed Yeboah, Musaimiu Metre
Production : TD AFRIQUE
Managers : Paul Louis William & Tony Tagoe
Producer : Tony Tagoe
Production assistant : Victoria Mark
Assistant to artist : Nana Kwadwo Adjei Addo, Daniel Attoh
Set assistants : Hassan, Stella, Zulkifil, Daniel
Gaffer : Ibrahim
Hair & make up : Elizabeth Boateng
Costume : Kobe Adu