Baltic Pride 2021 - pitch

  • Miks Bergmanis

Baltic Pride was on a hiatus for the past 3 years, but as the world has pushed this issue to the forefront it was time to reignite the fires of acceptance. This Direction was made with the idea that we don't need to further the message "we vs them", but we need a message that is not combative, but loving and inclusive as is the community that presents it "different – together". So the identity plays around this idea with typography, free forms shapes, and colors that anyone can choose as they like.