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    Barclaycard wanted some integrated campaigns to cement themselves as the go-to people for the best 0% credit card balance transfer. As the competitive market moves so fast, we looked at concepts for 2 campaigns, one highlighting the longest ever balance transfer and one celebrating the milestone of Britain’s first ever 3 year 0% balance transfer. The campaign was to roll out over TV, radio, digital and DM.


    Lauren Harrington

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