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Barclaycard presents BST Hyde Park 2015 & 2016
Owned and delivered against social content plan for Barclaycard presents British Summer Time Hyde Park 2015, including team logistics, third party suppliers, internal stakeholders, coordinating and supporting on site experiential activations and assets plus social content.
*Achieved 95% favourable sentiment across Barclaycard social channels
*Drove >4000% increase in likes and follows vs. 2014 with average 3% combined engagement