For the traditional annual appointment with the christmas film premiere sponsored by Barclays, the company has structured the 2015 event around the long awaited release of the next chapter of the Star Wars saga. Barclays wants to provide its most loyal account holders with a great Christmas event dedicated to families, and to do so the company required a strong visual concept for the design of a series of panels to be used in two selected cinemas, in Rome and Milan.
The idea is to present Barclays as a family-friendly company by creating a playful and amusing space that encourages aggregation and affirms the brand’s values of inclusion and sharing.
The main concept is developed around the idea of a “stellar christmas”, therefore all the visuals are carachterized by the combination of a stereotypical Christmas setting placed against a starry universe in the background, which recalls the movie and conveys a more “stellar” feel.