Barracudos Protein Vitamin Waters: Next Level Refreshment

Consulting on brand strategy and refresh the tone of voice, website and promotional copy for a new-to-market vitamin-infused water brand.

A nutritional water brand with a focus on wellbeing came to me for consultancy on their brand positioning, tone of voice and brand content after feedback from investors.
After working together to create a more relaxed, approachable and optimistic tone of voice with a focus on body positivity for the brand, I oversaw the creative development of the brand content across the packaging and website content, and produced a suite of trade marketing collateral for exhibitions.


Rebecca Magnus

  • Message
  • Freelance Writer for Branding and Design

Project Tags

  • Branding
  • Packaging
  • Website
  • Tone of voice