Completed at Bond and Coyne Associates
The rebrand of Base had to demonstrate a shift in the business; from web-development agency to data-development agency. This meant relaunching a business without a body of work, in a bid to gain a different type of work from existing and future clients.
With this in mind, the identity is designed to create a friendly, modern and illustrative system of dots, with the concept of ‘Building connected experiences’. New logotype, graphic language, colour scheme and
stationery were pitched, but unfortunately, were left unused.