To complete a full opening campaign of BaseFit's new venue in Shoreditch, London. This included flyers, posters, external banners, business cards, clothing, a promotional video and a responsive email design.
BaseFit's logo had already been designed; my job was to broaden the aesthetics of the brand and complete a full campaign to support the launch of the London premises. I spent a day on location shooting imagery for the campaign as well as getting a feel for the product first-hand. I then artworked the campaign, built the responsive email and edited the opening campaign promotional video.