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Batiste Serenity

D&AD Submission 2013: Make Batiste a must have product for every beauty toolkit, appealing to new customers and engaging with existing ones. Joint project with Gurcan Ergur.

Solution: The new range is inspired by four of nature’s serene landscapes, desert sand stone, ocean waves, exotic jungle and glacial ice cave. A mobile app is a way of connecting with the potential and existing customers, involving the target audience with Serenity by taking pictures and sharing them on social networks.

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