The Problem
The BBC is world renowned and respected for it's rich content - but digitally this content has not always been the easiest to find. How do the BBC provide users with a unified entry point to this content, whilst allowing a seamless movement between native and web applications?
The Insight
With 77% of the UK population now active online, digital participation is now very much mainstream. If participation is a choice, how can we inspire people so they choose to participate?
The Idea
BBC Smartgate - a portal which allows access to all the BBC’s existing content. With a beautiful User Interface and Experience, it goes further than that - acknowledging what already works for the BBC, with the inclusion of the Red Button, a popular feature already synonymous with the BBC interactive experience.To find out more about BBC Smartgate, click here.