The brief
Re-design the BBC website using content taken from a single day on their existing site, aimed at engaging a target audience of 16-35 year olds.
Insight
16-35 is an age range who typically are surrounded by a lot of information instantaneously. To accommodate this hyper-stimulative way of life this layout allows the reader to browse multiple channels, cascading down the page in a row of three. Varying topics are presented simultaneously to stroll over with greater ease, seeing articles that engage to those unexpected one off stories that pull you in for its shock value or catchy title. In conjunction with this aspect there is a featured section to highlight more serious topics and Top stories where they should be, at the top. You get the news you need straight away and the news you want easily accessible. Not to overbear the page as it is heavy with text and imagery the red is taken from the BBC's existing site to keep a consistency that we all can recognise paired with a light grey, boxing off sections to help direct the eye.