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Be This Season's Star

Not sure which was the best thing I got from this campaign - 
1. I finally got to put a lady on a giant metal moon and float them in the sky. 2 .The client: "This is our best Christmas campaign ever. "
THE BRIEF Peter Mark is the leading hair salon in Ireland. They required a beautiful visual featuring a girl with beautiful hair for Christmas, and it needs to be applied on all different sizes and formats. 

THE IDEA At Peter Mark, we want you and your hair to shine all season long. So, weather you’re painting the town red or buying a gift card, you’ll be this seasons star.  
To avoid all the cliche, not only the line doesn't have "Christmas" in it, visually we also ditched any conventional Christmas elements - but it is still so festive, magical and glamorous, anything that Christmas is about. 

Art Direction and Typography by me.

Photographer: Barry McCall
Retoucher: Jeff Benette


Mickey Shu-Ting Chan

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  • Art director, Graphic designer , Illustrator

Project Tags

  • hair
  • beauty
  • fashion
  • art direction
  • outdoor
  • christmas
  • campaign
  • hair salon
  • Retouching

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