Often our work is not simply about changing everything in a brand's visual identity, it's about recognizing what still has value, then working with it to extend the possibilities of their successful brand assets. Moving image company Beautiful were keen to continue with their successful brand identity, but with their recent relocation to impressive new premises, they wanted to use their existing logo in more interesting and effective ways throughout their business.
We set about creating a range of thoughtful and inventive pieces of print and packaging that simply and playfully implement Beautiful's existing brand elements. We pushed the branding in new directions, using it as the basis for innovative physical packaging solutions for DVDs, as well as bold and practical stationery. Each of these different applications has had every tiny detail carefully considered and painstakingly executed, ensuring that everything ties in perfectly.