Idea
Using a frequency of 73 Hz can alter the flavour of any beer to make it taste more bitter.
Taking Beck’s signature music genre to amplify a signature taste, electronic DJs have reworked tracks at 73 Hz, to intensify the sensation of bitter flavours.
Brazilian DJ Badsista tested the effect of Beck’s Sound Frequency on people for a short film. The group were amazed to find the beer is much sweeter when the track is switched to a regular frequency, even though the liquid in hand is the same. A self-guided playlist offers an interactive version of this test to try at home.