Being Black Didn't Stop Me From Joining The Army

The Problem

The British Army are in crisis with a severe recruitment shortfall leaving deployable troops at an all time low - recruitment isn't working.

The Ask

Write to position the Army as an attractive career choice and spark a surge of applications from every part of british society - this is about inclusive recruitment.

The Solution

A direct, to-the-point print campaign addressing aforementioned minorities directly. It asks them to reconsider what is stopping them joining the army - it isn't their ethnicity, religion, sexuality or gender.
(Images resized acordingly for differing dimensions)

Team Credits

Katie Davenport

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Companies

  • D&AD

    D&AD

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    • Design & Creative
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    Army

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    Katie Davenport
    Creative