The British Army are in crisis with a severe recruitment shortfall leaving deployable troops at an all time low - recruitment isn't working.
Write to position the Army as an attractive career choice and spark a surge of applications from every part of british society - this is about inclusive recruitment.
A direct, to-the-point print campaign addressing aforementioned minorities directly. It asks them to reconsider what is stopping them joining the army - it isn't their ethnicity, religion, sexuality or gender.
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