From the people behind Magrette Timepieces comes the new racing inspired watch brand, Belmoto.
My brief involved defining clear branding and design guidelines covering web, print, social media, and advertising. Combining inspiration from racing themes, with high fashion aesthetic I created a look and feel for the website design that portrayed Belmoto timepieces as technical and stylish objects of desire.
The e-commerce website was built on Silverstripe CMS, acting as both an informative brand website, with high levels of interactivity, and an online store listing all available products to be purchased online via Paypal.
The brand style developed for the website was then taken as guides for creating assets for social media, advertising and printed marketing material.