Ben & Jerrys Advice Cream

  • Jo Hopley
Brief
Reposition the small tubs of Ben & Jerry’s ice cream to suit the ‘on the go’ lifestyle...
Insight
We all know Ben & Jerry’s to be the god of all ice creams, yet many of us only associate it with those fragile moments in life front of netflix, assessing our lives in minute detail for as long as the tub lasts. Embarrassed by these occasional downfalls, we all secretly know Ben & Jerry’s ice cream to be the code for ‘having a bad day’.
Solution
But why should we be embarrassed of our excuses to eat this delicious ice cream? We are only human after all. Introducing the Ben & Jerry #AdviceCream tubs. Small tubs of original Ben & Jerry’s ice cream with new flavour names to match our guilty mindsets. Each tub contains a piece of advice from Ben & Jerry themselves to give you a little lift to help you through that moment in time.