Benefit Cosmetics - Hoola Bronzer UK Influencer trip

  • Jodie Krage
  • Michelle Stoodley
  • CC Makeup Artistry
  • Ruth Halls
  • Whitley Miller
  • Liz Beardsell

At Benefit Cosmetics UK we hold the position of number #1 bronzer in the UK - Hoola bronzer. To celebrate the launch of the Hoola shade extensions in April 2019 and to confirm our status as number 1 - we hosted an influencer trip to the Island of Holbox, Mexico. The main objective being to curate 'instagrammable' moments for influencers to create content around the product and ultimately sales of the bronzer. We took 10 of the top beauty influencers in the UK with a combined following of 17million followers. It was my responsibility to ensure an incredible luxury experience for our influencers and moments for them to create content whilst in-keeping with the brand's tone of voice, aesthetic and DNA.

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