We placed a pink Benefit Cosmetics telephone box on a busy street in Central London, and rang the telephone until a brave passerby answered. In a brief conversation, the person was asked if they ‘liked surprises?’… If they replied ‘yes’, a secret door in the phone box was opened and we took them inside for a free makeover.
What they didn’t realise was that the venue was in fact the legendary Café de Paris - a venue made famous by the likes of Frank Sinatra. We then transformed their mundane day into a once in a lifetime experience - the chance to be a leading lady.
Following the makeover, a crowd began to cheer for our leading lady (or gent) before they were thrown on stage with a full, live band, in-front of a packed house cheering their name and waiting to hear them sing Whitney Houston’s classic, ‘I Wanna Dance With Somebody’.
Everyone sung their heart out and received a standing ovation, before being rushed off the stage and dropped back into their daily life, exhilarated, confused, but with a smile on their face.