Client Brief: How are developments in digital technology shaping consumers relationship with the outdoors and what opportunity does this present for Berghaus to create a greater emotional connection?
Mission Statement: How might we connect outdoor enthusiasts and Berghaus using technology as a link to enrich experiences that stimulates emotions with heart and mind?
Insights: Small experiences that connect to bigger emotions. These can be shared!
"Imagine the first coffee the morning after a cold night, taking your shoes off after a long and difficult hike and the sound of a pebble hitting the water when you’ve escaped a busy week at work. "
"Finding your temporary home and opening the tent doors to your magnificent view in the morning. "
"Or simply the feel of water against your skin. "
Solution: "Outdoorsy Powered by Berghaus" - A multimedia platform that collates information, knowledge and tips to connect outdoor explorers before, during and after their adventures.