Strategy, UX, UI, Photo editing,Front end, Account management
The brief: Create a new brand identity and marketing collateral to reflect the company’s fashion style and emphasise on the hand-made and quality fabric used.
My response: To communicate clearly the brands fashion style on the digital screen I emphasise on the content and imagery. I designed a modern layout with parallax movements, and divided the websites into several sections. Drawing the attention of the user to the "pearl" of the collection as main image but still including the categories and variety of skirts further down the page. Using big, bold type I tried to highlight the main message of the brand as trendy and diverse. As the skirts offered were differening from evening to casual style, I wanted to create a layout that creates the feeling of movement, elegance and fashion.