Best Before - TSPTR Zine - 2019

  • Rebecca Weir

This project was a client brief with rebellious counter-culture brand TSPTR who wanted to grow their young female audience through the outcome of a zine. After carrying out an initial focus group we decided to base our zine around the theme of ‘trusting the timing of your life’ and the pressure women feel to meet milestones by a certain age. One of the key pieces of research that lead to our insights was a social experiment where we got girls to place the peak of career, marriage and children on a timeline. We were also inspired by artist Florence Given and Kathy Burke’s channel 4 documentary ‘All Woman’. We decided to focus this zine issue on fertility and the pressure to have children which we visualised using egg imagery and titled it ‘Best Before’ to keep it fun and lighthearted. ​ Our zine was showcased at Nottingham Contemporary. As well as being exhibited in The Bonnington Gallery at NTU and an event at Rough Trade Nottingham for International Women's Day 2020. https://www.rebeccasophieweir.com/best-before

' trust the timing of your life '
' trust the timing of your life '