An interactive approach to halting gambling addiction.
Bet Buddy is an app that allows problem gamblers to impulsively save money they would otherwise have gambled.
The app allows users to see how much they have saved over the course of their recovery and where that money is going to, be it a future holiday, a fund for their child's university fees, or a gift for someone special.
Interactive billboards calculate how entire suburbs are faring and how their saving is going in the face of gambling addiction. These billboards turn overcoming gambling into a community competition where it's suburb versus suburb, football team versus football team to see which part of the country can save ("win") the most.