Betazone: Stories Made Visual | Part 4

  • Arturo Rago

THE CHALLENGE Betazones are immersive talks where researchers, academics, designers and explorers share their story and visions for the future, brought to life on a huge LED screen. The talks are part of the official programme of the World Economic Forum’s Annual Meeting in Dalian, China. The 2019 edition featured: Xu Bing, Daan Roosegaarde, Samantha Freebairn, Isabel Wijsen, Jennifer Morone and Nick Pyenson. MY ROLE I help speakers develop the storyline for their talks and design visuals for their presentations as well as animated backdrops. I also art direct other designers and coordinate the work of technical staff on-site to ensure the sessions run smoothly. In addition, I run storytelling workshops within the organization to help colleagues brief speakers and moderators in the run-up to the events.