Beyond Brand Purpose: The Future of Brand Activism

Brand Activism has always held a close place in my heart, forever admiring change focussed advertising that is on a mission to improve the world we live in. Last year was the purpose defining year but 2019 and onwards needs to be focussed on how brands can use their authority, power and visibility to change global issues. For this project, I managed the production of insight report Beyond Brand Purpose: The Future of Brand Activism written by Head of Insight at TCO Helen Job. To launch the report I co-ordinated a panel event where over 60 attendees from global brands came to learn more on the topic. Managing panel selection, location sourcing, content management and promotion of the event.