Beyond Fashion
Inclusive Cultural Programming in Hong Kong Brings Fashion Image-Makers to New Audience
This cultural programming, on view for a two-month period, examined how digital media entrenched fashion imagery as the prevailing visual language of our time. Featuring a fashion photo and film exhibition at ArtisTree, public talks at Taikoo Place and Upper House, the programme also included a series of private tours and exclusive dining experiences.
As Head of Exhibition, MMBP identified and appointed partners for build, programming, and logistics, brokering partnerships with Vogue Hong Kong, Net-A-Porter and SHOWstudio. MMBP led project management, directed the creative development of the exhibition design and architecture, and designed marketing collaterals and the exhibition’s visual identity.
MMBP
Head of Exhibition
Curator
Nathalie Herschdorfer
Presenters
FEP, Swire Properties’ ArtisTree
Project Directors
Julien Beaupré Ste-Marie, Lisa Botos
Creative Direction and Graphic Design
Melissa Matos, Hank Park, Benjamin Allan, James Oh
Exhibition Design and Architecture
EBBA Architects
Program Partners
SHOWstudio:
Nick Knight (Director),
Carrie Scott (Curator),
Raquel Couceiro (Head of Fashion Film)
London College of Fashion: Paul Bevan
Chef
Mike Bagale
Conservation
Zand Fine Art Consultancy
Cultural Partner
Vogue Hong Kong
Editorial
Still Projects, Sam Webb
Logistics
G4S
PR
Karla Otto
Production
Hattrick Creative
Project Tags
Companies
EBBA ARCHITECTS
- Architecture
MMBP & Associates
- Marketing & PR
