Beyond Fashion

  • Melissa Matos
  • Benni Allan
  • Julien Beaupré Ste-Marie

Inclusive Cultural Programming in Hong Kong Brings Fashion Image-Makers to New Audience

This cultural programming, on view for a two-month period, examined how digital media entrenched fashion imagery as the prevailing visual language of our time. Featuring a fashion photo and film exhibition at ArtisTree, public talks at Taikoo Place and Upper House, the programme also included a series of private tours and exclusive dining experiences. As Head of Exhibition, MMBP identified and appointed partners for build, programming, and logistics, brokering partnerships with Vogue Hong Kong, Net-A-Porter and SHOWstudio. MMBP led project management, directed the creative development of the exhibition design and architecture, and designed marketing collaterals and the exhibition’s visual identity.
Head of Exhibition

Nathalie Herschdorfer

FEP, Swire Properties’ ArtisTree

Project Directors
Julien Beaupré Ste-Marie, Lisa Botos

Creative Direction and Graphic Design
Melissa Matos, Hank Park, Benjamin Allan, James Oh

Exhibition Design and Architecture
EBBA Architects

Program Partners SHOWstudio: Nick Knight (Director), Carrie Scott (Curator), Raquel Couceiro (Head of Fashion Film) London College of Fashion: Paul Bevan

Mike Bagale

Zand Fine Art Consultancy

Cultural Partner
Vogue Hong Kong

Editorial Still Projects, Sam Webb

Logistics G4S

Karla Otto

Hattrick Creative