Beyond the label

Platforms:
Website, booklet and postcards.
Deliverables:
Research and concept development, visual identity, strategy.
Brief:
The aim was to create an awareness campaign for Oxfam Australia targeted towards young Australians aged 16 - 35 that communicates the importance of supporting unions in order to help textile workers in Southeast Asia achieve better working conditions.
Response:
The strategy developed aimed to educate audience about a current affair, introducing them to the topic on a personal level and finally inspiring action by showcasing how the individual’s contribution makes an impact and to consider the brands we purchase.
The visual language with ‘back to front’ lettering represent the unethical way some brands manufacture their products and all is not always what it conveys itself to be.

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