BeYoutiful fmp

Why are girls obsessed with Instagram? An app with a simple and unoriginal concept has risen in popularity dramatically in the last few years. The millennial generation are obsessed but it;s continually under scrutiny for damaging people's self esteem. BEYOUTIFUL. The edited vs reality. The vast majority of posts are contrived and promoted, but not all social media is negative. Devising a campaign to promote positivity of social media, whilst educating consumers of the digital world. I wanted to find out what it takes to become Instafamous, documenting my process and observations through a blog and Instagram.

Team Credits

Rachel Stewart

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  • Digital Strategist
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Rachel Stewart
Digital Strategist