Up: Making Different Fly

  • Leena Keshishian

Tasked with creating an IFO (Identified Flying Object), I came up with a DIY, feel-good kit that can be customised to give the power of flight to any object you desire. Especially potatoes.

The above case study is the final version - please use the above for judging.

When a child gets a quadcopter toy for christmas, they play with it for a little while and often forget about it in a week. Making something with your own hands can be a lot more satisfying. Not to mention the time you spend planning, constructing, and improving it. That toy is more interesting because you know the story. The story was made by you.

Inspired by Girls Who Code and Kano, this flying toy is a kit that puts the power of flight in your hands. Limited only by imagination, the parts inside come together in countless combinations. The brand name is ‘Up’ and the product is called the ‘Launch Kit’. The advertising is aimed at parents that are passionate about their children’s individuality. However, anybody can use the kit as it includes all the necessary pieces to make anything they want fly. Even a potato. The brand value driving the advertising is celebrating diversity. Many kids feel like being different is a bad thing, and this campaign aims to show kids that whoever you are, and whatever you look like, you too can fly.