“Tossing a Koin” becomes a synonym to taking a leap of faith, going out of your comfort zone and acting spontaneously. The campaign highlights the thrill and excitement of inviting somebody to join you in the game.
By adding a clip-on Whiteboard marker to the back of the disc we transform it into a real life messanging device. There are no rules how to use it, no matter wheter you write your phone number, or draw a portrait of Barack Obama, once you tossed the Koin, anything can happen.
To see Koin in action, please watch the video at the bottom of the project.
Imagine the moment just before you throw the disc carrying "Hi, what is your name?" to that mysterious stranger at the end of the park. Your immagination starts racing and you know that from this moment your life might just take an exciting twist.
Once koin is in your hands it is down to your immagination where to take it. Write a message, draw a picture, or pitch a business proposal. Anything Goes!
"Koinonia" in ancient greek means communion or sharing. The campaign is centered around the concept of sharing both the physical product, your creativity and the moments you spend playing with Koin.
The hashtag allows you to share and follow the stories, adventures and new friendships, inspired by Koin.