Fun2Fetch is a re-branding project developed on dog ball launchers. The intention is to create an identity that will stick and become familiar. At the moment I feel the identified flying object, dog ball launchers struggle with this problem. I have produced a poster, packaging and a cinematic advert, with the brand logo represented in each form of media to establish and express the brand direction and identity. The brand reaches out to all dog owners who are seeking a more enjoyable outdoor activity experience for both themselves and their dogs. This project is created in response to the 'Big Bang Advertising and Marketing Competition'.