Insight
Dogs love walkies. In fact you might say, it's their favourite thing in the world, behind sleeping and treats.
Imagination
It's time to ramp up the every day walk around the block, with a massive walkies at the UK's biggest parks. Let's invite all the dogs and give them their best walk ever - and raise money to help rescue and rehome and ones who aren't so fortunate.
Impact
The flagship events in London and Birmingham raised a whopping £39k – and 73% of walkers were new supporters to the RSPCA.