Bigagnoli Wines is a brand new producer in the Garda Lake area, northern Italy: lead by Alessio Bigagnoli, it is his first experiment of commercial winery after years of experience and a national award for garage wines. All other producers in the Bardolino area use classical packagings on their bottles: ivory papers, old-style typography, grapes illustration and gold foil.
Bigagnoli breaks out the norm and challenges the market by creating these special edition wines, dressed like perfumes. A geometrical black and white pattern, different on each product, enhances the luxury of the wine and embraces the bottle in a precious and modern texture. No datas, names or logos are visible in a front view: the product itself speaks, inspiring emotions and desires. The user is bound to touch, rotate and watch closely the bottle to discover informations.
The work is at once complex and minimal, eye-catching and clinical. With a lot of shelf appeal, the label also deal greatly with the long list of wine label qualifications, by managing them in a multi-layered iconic look, both easy to read and good-looking.