This was a contest made by government identity and it was called "Plano Nacional de Promoc?a?o da Bicicleta e outros Modos de Transporte Suaves" - National Plan for the promotion of cycling and other soft transport modes - which include rollerblades, skates, bicycles, seen as an added value economic, social and environmental, and real alternative to the automobile.
The purpose of this work was to create a brand - a logo - to promote the so called "soft modes", cycling and walking as and alternative to automobiles.
The graphics were supposed to be applied into may platforms, such as business cards, envelopes, folders, powerpoint templates and a website.