Bikeday Branding

  • Lidia Kubrak
BIKEDAY in Kyiv is a holiday for active people.
BIKEDAY is a parade of cyclists and users light personal transport.
BIKEDAY is already traditional action in Kyiv.
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This year, the event received a long-awaited rebranding. A new logo, corporate identity and colors were created
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BIKEDAY branding is based on the use of a stylistic image of a bicycle and the geometric shapes associated with it.
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The logo is combination of adapted bicycle symbol and letters "B".