This design was a phase two redesign of the previous Birds Eye View page.
Birds Eye view is a campaign where Birds Eye joined forces with the photographer Martin Parr to take a deeper look at UK eating habits. Martin Parr went on a photography tour of Britain documenting this using his own unique style. The images are showcased on this site.
I was tasked to revamp the site so it was responsive and more appealing to the eye and launched Birds Eye into the arena of slick and contemporary website design. The page was designed in a way to tempt users into clicking on content in a subtle and inviting way. We didn't want to overload them with content and copy but wanted to provide a more visual story telling format.