Birthday Beer
Birthday beer bases their brand and story on an alternative version of Genesis, where Eve comes across hops and malt before crossing paths with the serpent. Adam and Eve are too busy enjoying beer to be tempted by fruit, and so they continue living happily in their birthday suits. This was a response to a "beer for nudists" brief during my course.
Rollout for this brand includes sun cream (if you're naked on the beach, you need this, right?) and temporary tattoos.