Black Eye

THE CHALLENGE

Build a brand platform around a seminal art exhibition that features work from twenty established black contemporary artists.

THE IDEA

Design, develop and produce a unique platform that encompasses a strong visual identity, digital/social presence and capstone downtown Manhattan gallery event. Capture the interest of leading millennial creatives.

THE EXECUTION

Design a brand identity including symbol and logotype for BLACK EYE and appropriate it for all mediums including; print, film, digital and social. Design and build a responsive, visually striking website. Devise a social engagement strategy, seeding content and visuals throughout multiple platforms. Oversee post-production of artist films. Set editorial tone and curate a wide variety of earned media coverage. Build an event space that translates the digital identity of the brand into physical production design and installation. Host a well-received, opening night reception with attendance from the New York City creative community. Collaborate to editorialize a limited, sold-out run of custom t-shirts with Been Trill.

THE RESULTS

The event garnered critical acclaim amongst publications such as Vogue.com & NYMag.com. "With Frieze around the corner, the art world was out in full force this weekend. First up on Friday night was Black Eye, Nicola Vassell's new exhibition.” - Style.com. "Black Eye explores contemporary notions of gender, sexuality, transculturalism, and politics through the lens of the world's leading black creatives.” purple Diary.
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