1 | The Challenge
How might we design a system that encourages fishermen to bring their nets back to port and inspire other social stakeholders to get involved by creating an impact beyond the environmental realm?
The main objective was to ideate a new product or service within the circular economy: moving from our traditional take-make-dispose economy, to one that has a closed loop, where materials, nutrients, and data are continuously repurposed.
2 | Insights
→ A manual production process involves less material and energetic waste.
→ A local production not only would reduce the product’s ecological footprint, but will be one of the core elements of the communication strategy.
3 | The Final Product
The product integrates two pieces: a net which enables carrying a refillable bottle, and, a plastic cap – both produced with discarded fishing nets. Nonetheless, these two accessorises not only enable extending the lifecycle of this material but also generate awareness around oceans pollution.
Throughout it’s production journey the product will only travel 2km from where the discarded material is collected to it’s selling point – enabling a manufacturing process with a minimal footprint.
Blau Orgasmic is designed as a limited edition for La Festival [a wine shop located in Gràcia – Barcelona] known for having a sustainable business model based on selling a branded reusable bottle which later on can be refilled.