Blaze Identity

After joining Blaze, I updated its positioning, personality and visual identity, now based upon the notion of progress, illumination and simplicity; as required, the existing logo was preserved, yet refined in its use. The results were new brand guidelines, the creation of which I oversaw, guarded and introduced to the wider team and collaborators. The Blaze guidelines informed every asset created at the company and served as a reassuring foundation when the brand had to rename years later.