Bligh is a 3-weight sans-serif type family which I designed from scratch during my time working at Dalton Maag, published in May 2015.

The challenge was to design a low-contrast sans-serif that works well in text settings but has a warm, playful feel and a strong personality. It was an exercise in pushing the idiosyncrasy and personality, and reeling it back to find the balance of flavour and functionality.

Team Credits

Luisa Baeta

  • Message
  • Graphic designer


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Luisa Baeta
Graphic designer