Join The–Dots


Bligh is a 3-weight sans-serif type family which I designed from scratch during my time working at Dalton Maag, published in May 2015.

The challenge was to design a low-contrast sans-serif that works well in text settings but has a warm, playful feel and a strong personality. It was an exercise in pushing the idiosyncrasy and personality, and reeling it back to find the balance of flavour and functionality.


Luisa Baeta

  • Message

Join our Pro Plan to message Luisa

You can only message people who are following you. If you’d like to message this person, simply join our Recruiter Pro Plan.

  • Graphic designer

Share your new project