BLOO

Introducing the new toilet freshener & creating different touch points & print guidelines. To develop the look & feel of the campaign. Pushing the boundaries with experiential. Considered the bluest Monday in January...the largest loo in london was the talking point. Passers-by in london were asked to write down their woes and literally flush them away. Then tell the Bloo Loo team about their ‘little burst of happiness’ to be entered into a competition to win a holiday. #BlooMonday, definitely put a smile on peoples faces & got people talking on social media.